By The Storage Group
As the months warm up and the days stretch longer, people relish the good weather. Outdoor trips and vacations are often taken in this peak season. Your boat and RV storage facility can play a crucial role in helping tenants gear up for the upcoming travel season by offering a wide range of services and amenities tailored to their needs. While outdoor enthusiasts and travelers are preparing for weekend trips and summer vacations, the need for efficient planning is a must.
Here’s how your facility can assist tenants:
Guarantee Secure Storage
Your boat and RV storage facility is a haven, providing secure storage for vehicles and ensuring tenants’ vehicles are safely stored during the off-season. You have the infrastructure to monitor your property, often marketing this perk to your tenants so they have peace of mind storing their big investments with you. You are the hub of secure boat and RV storage, and tenants need to know that their valuable possessions are protected from theft, vandalism and adverse weather conditions.
Be Accessible
Depending on your current access hours, this will be an easy step in helping customers prepare for the travel season. Extend convenient access hours to allow tenants to retrieve their boats and RVs whenever they need them. This makes it easier for them to prepare for upcoming trips without having to plan around limited access hours.Â
Implement security measures if necessary. This way, your tenants will be encouraged to come and go as they please. Cameras recording the property and ample lighting will go a long way in deterring nefarious activity. This will also be beneficial as a practical fail-safe in the event of unexpected inclement weather or natural disasters.
Offer Maintenance Services
Offering additional services is an ideal way to open up alternative revenue streams for your business. You always want to find ways to make and save money for your business, and providing solutions through various services will not only attract customers to you but will also boost sales.Â
Partner with local service providers, such as detailing shops and mechanics. This will ensure that tenants’ vehicles are in top condition for the upcoming travel season. This can include services such as cleaning, detailing, winterization and mechanical checks.
Issue Equipment Rentals
Providing access to equipment rentals such as trailers, towing equipment, or even basic camping gear can help tenants who may need additional items for their trips but don’t want to purchase them outright. Equipment rentals can be a great resource to have on hand. These rentals can be used by tenants year-round, making it easy to load and unload. A trailer rental is perfect for those who store their boats onsite but don’t have the horsepower to haul them away. Renting attachments and other tools can fill gaps and allow tenants to retrieve their secondary vehicles with ease without purchasing equipment outright.
Provide Information and Resources
Your facility can serve as a resource hub, offering information about local campsites, boating destinations, RV parks, and travel tips. This can be in the form of brochures, online resources, or even seminars and workshops hosted at your facility. Collaborate with local businesses and local government officials to get the latest information and offer resources to your tenants, allowing them to take advantage of the natural wonders in your region.Â
Engage with the Community
Organizing events or social gatherings where tenants can foster a sense of community among users of the facility. This can include meet-and-greets, potlucks or even educational sessions on topics related to boating and RV travel.
Your local community centers and museums will have events your business can participate in or sponsor. Festivals, car shows, carnivals, parades and school events will put your business in front of people, marketing your services while fostering a positive image. By working together with fellow residents, you can strengthen professional relationships and boost your reputation within your community.
Promote Discounts and Special Offers
Partnering with local businesses or offering discounts on travel-related products and services can further incentivize tenants to choose your facility. Promote sales and specials to let people rent lots from you before the busy season. Begin a referral program to incentivize current tenants. Utilize social media to advertise content and promote your business through giveaways, such as a free month of rent.
By offering these services and amenities, your boat and RV storage facility can help tenants effectively prepare for the upcoming travel season, ensuring they have everything they need for a safe, enjoyable, and hassle-free journey.
The Storage Group® has a team of experts specializing in the self-storage industry that offers digital marketing services as well as innovative software solutions. The Storage Group provides self-storage business owners with industry-leading marketing campaigns and online technology tools to improve their facilities’ online presence, drive higher conversion rates and increase revenue.
