By Mark Sherman
In today’s competitive self-storage market, having a modern and visually appealing facility is essential to attract customers. A well-executed Signage and Branding Plan can help you establish or refresh your storage facility’s identity, giving you a competitive edge. S3 services provide a full review of your facility’s branding, signage and overall identity, with a detailed graphics package, budget and development schedule that aligns with current industry standards.
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What’s Included in Signage and Branding Services?
Our comprehensive services cover all aspects of your facility’s signage and branding, ensuring that your business projects a professional and cohesive image. This includes:
Facility Signage
Facility SignageYour main signage needs to grab attention and convey professionalism. From monument signs to entrance displays, we design signs that are not only visually striking but also in line with local regulations and best industry practices.
Office Location Signage
Office Location SignageSignage that clearly marks your office will guide customers to the correct location for inquiries, payments and support, providing a welcoming and professional atmosphere.
- Off-Loading Location Signage
Well-labeled off-loading zones allow customers to easily navigate the facility when dropping off their items. This signage is essential for efficient traffic flow, preventing congestion and enhancing safety.
- Unit Numbers
Clear and consistent unit numbering is essential for both staff and customers to navigate your facility. We design bold, visible unit numbers that are easy to read from a distance, improving the customer experience.
- Directional Signage
Well-placed directional signs ensure smooth traffic flow and help customers find key areas like office spaces, off-loading zones and storage units. Our directional signage is intuitive, easy to follow, and designed to enhance overall facility accessibility.
- Logo Development
A strong, recognizable logo is at the heart of your facility’s brand. Whether you’re refreshing your existing logo or creating a new one, our design team works to create a logo that communicates professionalism and aligns with your brand identity.
Why Signage Matters
Signage is often the first impression potential customers have of your facility. The saying, “A business with no sign is a sign of no business,” holds especially true in the storage industry. Monument signs at entrances, particularly illuminated ones, can significantly increase visibility. To make the most of your signage investment, we recommend maximizing the size of your signs within local code limits, ensuring you capture attention from passersby.
The S3 Partners Process
With over 20 years of experience in the signage industry, S3 Partners follows a step-by-step process to ensure flawless execution:
- Temporary Signage for Early Awareness
Before your facility opens, we put up temporary signs announcing that your storage facility is “coming soon.” This builds brand awareness within the local community. 
Code Research
We conduct extensive research with your local government to understand signage regulations, including permitted sizes, illumination, and placement. Permitting processes can vary from one week to several weeks, depending on local regulations.- Design and Planning
Once the regulations are clear, we design a comprehensive signage plan, including facility signs, unit numbers, office and off-loading signs, and illuminated signage if desired. We can also assist with logo and brand design to create a consistent, professional look. - Fabrication and Installation
After the permits are approved, sign fabrication takes about six to eight weeks. With signs being a major investment, often exceeding $100,000, it’s vital to ensure every detail is planned early. Our extensive network of subcontractors across the country helps streamline the installation process.
Illuminated Signage and the Importance of Wiring
Illuminated signage can significantly improve your facility’s visibility, especially at night. Wiring is a critical component of any illuminated signage project. Ensuring proper electrical wiring not only guarantees the longevity of your signs but also prevents potential safety hazards. Our signage experts collaborate with licensed electricians to ensure that all wiring is up to code and that your illuminated signs function efficiently.
Elevate Your Facility and Attract More Customers
As the self-storage market grows, it’s critical to maintain a modern, attractive facility that stands out from the competition. Investing in Signage and Branding Services with S3 Partners not only improves your facility’s visibility but also enhances the overall customer experience.
With over two decades of expertise in signage and branding, S3 Partners can help take your storage facility to the next level. We partner with some of the best signage experts in the country, including Matt Williams and the team at BSC Signs in Broomfield, Colo. Contact us today to learn more about how we can help you attract more customers and stay ahead in a competitive market.
Mark Sherman serves as the Director of Operations at S3 Partners, a company with over 25 years of diverse experience in the design, engineering, and construction of storage facilities. Renowned as a trusted industry leader, S3 Partners specializes in creating custom solutions tailored to each client’s unique requirements. They excel in building new facilities or expanding existing ones to accommodate RVs, boats, and other recreational vehicles. S3 offers comprehensive consulting and management services, including site selection, due diligence, entitlements, project management, budgeting, proforma assistance, signage, and branding. With a strong focus on mitigating potential pitfalls and maintaining budgets, S3 Partners ensures smooth and successful project progression. Learn more at S3 Partners.
