By Steve Lucas
Let’s set the record straight: You need a website. Not just any website but a fully optimized, high-performing one. As a Class A boat and RV storage facility owner or operator, how much you gain from a great website cannot be emphasized enough. With competition ramping up, taking charge of your business and strategizing effectively for further development is more critical than ever. With a website, you gain visibility, can market your business and offer promotions, stand out from the competition, gain insights on your customers, and, in doing so, create an experience that leaves a positive impression. The results of highly effective websites are tangible, with leads transforming into tenants by converting them directly from your website.
Read on to discover how a website can benefit your business …
You Become Accessible To More People
You will read blogs, hear speakers at webinars, and see social media posts on the importance of business owners increasing their online presence. This means having a user-friendly website that is optimized for the web and mobile devices. It also includes the large social media platforms where most people spend their time.
This is also the chance to provide your customers with the information they seek about boat and RV storage through quality content. Your website is a powerful source of industry knowledge, promoting a sense of authority for your facility. Not only will customers trust your knowledge, but Google and other search engines will see this as an indication of authority, which ultimately helps with search engine ranking.
You Can Be Found Online
Search engine optimization (SEO) is an essential aspect of online ranking. Solid optimization will ensure your website appears in relevant search engine results. Online ranking and the digital marketing industry are more of a living entity than a flat set of rules. The algorithm constantly evolves to improve how users find the information they need.
You Have the Competitive Advantage
A high-quality website means you can stand out from the competition and highlight your facility’s unique features and selling points. People will travel further to store their recreational vehicles, so having a website will enable potential customers to find you virtually anywhere. Being found online is crucial as people search for boat and RV storage.
You should also note that owning and operating a Class A boat and RV storage facility requires a higher caliber of clientele. Your customers are less worried about the cost and more concerned about the value you can provide. Individuals with disposable incomes who can afford recreational vehicles are willing to spend a few dollars more on premium amenities. A clean and well-designed website will convey that your business values quality.
You Gain Customer Insights
With a website, you can track users and use analytics to understand their behavior and improve the site. The website allows you to track user behavior over time. You can view key analytics such as time spent on a page, bounce rate, and which pages performed best. This information allows you to adjust your site to improve the user experience. You can also use your website to collect email sign-ups for newsletters, updates, and promotions.
You Improve the Customer Experience
When thinking about how your website will perform, consider how the user will experience it. A slow website with hard-to-find information will not appeal to users. You want a site with fast loading speeds and accessible information. People should find your address, hours, and contact details easily.
A website is a way to showcase your boat and RV storage facility’s security features and amenities. Use high-quality pictures by photographing your site with professional standards or stock photos. You can even set up a virtual tour or use drone shots so people can view your entire property.
A website also opens up the possibility of providing an online booking and reservation system. The innovative engineers of The Storage Group® not only build high-performance websites for those in the boat and RV storage industry and have a trailblazing rental portal with ClickandStor™ Online Rental Suite. This rental tool integrates seamlessly with various property management systems and offers an intuitive and mobile-friendly platform for your tenants to book their boat and RV parking spots quickly. They can browse the options available, filter by their preferences, pick what they need, pay their bill, sign their lease, and move in immediately.
Steve Lucas is CEO & Managing Partner of The Storage Group, which specializes in the storage industry and offers digital marketing services as well as innovative software solutions. The Storage Group provides self-storage business owners with industry-leading marketing campaigns and online technology tools to improve their facilities’ online presence, drive higher conversion rates and increase revenue. Steve is also a regular speaker at TSN Workshops. You can catch him at the Phoenix Workshop, Dec. 6, in Phoenix. Learn more.
